Coaching can be effective and successful but only when unconscious conflicts and blindspots are addressed. Many well-meaning coaches lack the psychological training to be able to detect and support client needs when an executive's problems stem from underlying emotional and psychological difficulties. For many, coaching can actually be detrimental when symptoms that are present are longstanding, stubborn, severe and ignored.
What happens when executives stumble onto patterns and obstacles that come up for them again and again? Executives, creatives, officers and entrepreneurs hire coaches to help them remove obstacles and learn to find clarity in their lives so that they can see things about their thoughts, actions and behaviors that may be sabotaging personal success and performance. Coaching provides leaders with high-performance communication and the leadership skills needed for success. They learn to communicate in ways that increase their chances for success.
The ICF is the leading global organization, with over 21,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches. To learn more about coaching standards and best practices please visit them online. Getting ‘Unstuck’: Does Your Life Need a Coach?